EP340 - Broken Pixels, Calm Leaders, and the PPC Comeback ft Amanda Farley (video)

Описание: In this episode of PPC Live, Amanda Friedt (Farley), CMO of Aimclear, shares her journey in marketing, discussing the importance of integrated marketing, lessons learned from mistakes, and the evolving landscape of PPC. She emphasizes the significance of collaboration, data hygiene, and adapting to AI advancements while providing insights on leadership and handling mistakes in a team environment. Amanda encourages marketers to embrace testing and innovation as they navigate the challenges of 2026 and beyond.


Takeaways
Amanda emphasizes the importance of integrated marketing.
She shares her journey of overcoming imposter syndrome.
Mistakes are opportunities for learning and growth.
Collaboration is key in navigating PPC challenges.
Data hygiene is crucial for effective marketing campaigns.
AI is changing consumer behavior and marketing strategies.
Leaders should create a safe space for discussing mistakes.
Testing and innovation are essential for success in marketing.
Understanding the consumer journey is vital for PPC success.
Community support can significantly impact marketing efforts.

Chapters
00:00 Introduction and Background
04:12 Lessons Learned from Mistakes
07:10 Navigating Challenges in PPC Marketing
10:09 The Importance of Data and Collaboration
13:24 Adapting to AI and Changing Consumer Behavior
16:04 Leadership and Handling Mistakes
19:11 Advice for 2026 and Future Trends
22:10 Final Thoughts and Fun Question
38:00 Outro.mp3

Find Amanda on on ⁠LinkedIn⁠ -   / amandafriedt  

PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: ⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live event⁠⁠⁠⁠⁠⁠⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsapp
Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/