The Business of Impact - How CEO’s, Boards & Business Leaders Rethink Philanthropy w/ Rob Tonus

Описание: Nonprofits and businesses both want to make a difference, but they often approach partnerships from different starting points. Charities seek funding out of necessity, while businesses balance philanthropy with brand and community goals. When these priorities collide, partnerships can become transactional rather than transformational. What could happen if both sides worked together with greater trust and a shared focus on impact?

In this episode, we sit down with Rob Tonus, President of The Fundraising Company and a nonprofit leader with more than three decades of experience in the charitable sector. Rob works closely with smaller organizations that may not have the resources for a full-time fundraiser but still need the strategy and expertise to achieve their goals and expand their impact.

Rob shares why nonprofit leaders need a stronger business mindset when it comes to sustainability, fundraising, and partnerships, and discusses the challenges many charities face today, from limited resources and donor expectations to the growing role of technology. We also explore how businesses can support nonprofits beyond financial contributions by offering leadership, strategy, and operational expertise to build stronger, more effective collaborations.

If you’re a nonprofit leader, fundraiser, or business professional looking to build meaningful partnerships and increase your impact, this conversation offers practical insights on how to work together to create real change.

0:00 - Intro
02:13 - What is Impact?
03:37 - Why nonprofits workers need to put on a business mentality
05:33 - How Rob helps small organizations
07:33 - Challenges faced by nonprofits today
13:36 - Unique challenges with the charitable sector (cont.)
17:37 - Philanthropy and the business sector
20:25 - How businesses can build community & give back
22:22 - Determining which organizations to support?
23:32 - The impact of Rob’s work
30:58 - Importance of knowing your donors
34:45 - Nonprofits and technology
38:47 - What’s next or Rob
41:54 - Where to find Rob

Visit Rob’s website - https://www.fundraising-co.ca/
Connect with Rob -   / robtonus  

Hosted by Hilda Gan - ca.linkedin.com/in/hildagan
Visit us at - peoplebrightconsulting.com

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Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.

People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.

#Fundraising #NonProfit #Business #Charity