I Solved Codie Sanchez's Boring Business Problem
Автор: Cost of Now
Загружено: 2026-01-29
Просмотров: 0
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Explore the framework referenced in this video:
https://whop.com/the-cost-of-now/
Most people think Codie Sanchez is teaching people how to buy boring, cash-flowing businesses.
That’s not the real model.
This video breaks down why the strategy works early, why it attracts the wrong buyers at scale, and why attention-driven deal flow eventually destroys the very edge it’s selling.
This isn’t about Codie as a person.
It’s about what happens when information asymmetry turns into mass education.
When:
• The same deals are shown to everyone
• The same playbooks get copied
• The same buyers show up at once
• And competition replaces edge
What looks like “low risk” becomes crowded, fragile, and time-compressed.
This video explains:
– Why boring businesses stop being boring
– Why cash flow ≠ margin of safety
– Why education businesses create adverse selection
– Why deal quality decays as audiences grow
– And why attention is incompatible with asymmetric acquisition
This is a structural problem.
Not a tactics problem.
0:00 – Why “boring businesses” work at all
0:53 – The rule that actually makes them compound
1:26 – Why boring is the advantage
1:58 – Where the strategy quietly breaks
2:32 – What leverage really does to thin margins
3:00 – How patience turns into a monthly time bomb
3:29 – Why the model only works for people with cash
3:59 – The urgency trap nobody notices
4:33 – Speed vs. due diligence
5:02 – Why patient capital doesn’t make clickable content
5:31 – The operational reality people ignore
6:08 – Passive income vs. real work
6:37 – The audience mismatch
7:06 – Low time preference assets, high time preference execution
7:42 – What happens once everyone copies it
8:12 – When boring businesses stop being boring
8:44 – The part that’s actually broken
9:14 – Boring assets require boring execution
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