What Data Taught Me About Law Firm Budget Allocation

Описание: Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers.

Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases.

Most firms waste their budget on low-value keywords, while high-intent divorce searches remain underfunded. We segment campaigns by service profitability and purchase intent. It’s not about budget size—it’s about allocation.

These five budget rules maximize ROI through intent-based targeting and service-line segmentation. Weekly data reviews prevent waste. This paid search framework drives revenue, not just activity.

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📄 CHAPTERS

0:00 - Law Firm Budget Allocation: The 5-Rule Framework
1:25 - Start With Highest Intent Keywords First
5:15 - Align Budget With Service Line Profitability
8:22 - Reserve 2-10% For Brand Campaign Budget Protection
14:02 - Expand Only After Maximizing Priority Areas
15:21 - Make Data-Driven Paid Search Budget Decisions
18:22 - Weekly Budget Monitoring For Auction Volatility

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