Personal Branding for WOMEN Leaders (ep.203)

Описание: Your work doesn't speak for itself. If you're a woman leader who works hard but feels invisible when promotions are discussed, this episode is for you.

In this Talk About Talk episode, Dr. Andrea Wojnicki shares exactly how to build a strong personal brand that gets you noticed, promoted, and valued.

This recording of a live training session is designed specifically for women who are ready to stop waiting to be recognized and start taking control of their professional identity.

You’ll learn why branding is different for women, what holds us back, and the three practical steps you can take today to establish the reputation you deserve.

Topics covered in the episode:
🞄 The 3 definitions of personal branding that actually matter
🞄 Why society makes it harder for women (and what you can do about it)
🞄 How imposter syndrome affects everyone but impacts women differently
🞄 Why "my work speaks for itself" is hurting your career
🞄 The PUR framework: Positive, Unique, and Relevant
🞄 How to speak for your work without feeling like you're bragging
🞄 The networking approach that builds real relationships

Chapters:
00:00 Introduction: What personal branding really means
03:00 Three ways to think about your brand
07:00 What people think you'll do next (the Seth Godin definition)
09:00 Being yourself on purpose
15:00 Three ways branding is different for women
20:00 Imposter syndrome: It's not your fault
23:00 Why your work doesn't speak for itself
28:00 The PUR framework: Focus on what makes you unique
33:00 Control your narrative and speak for your work
35:00 Network and build real relationships
38:00 Q&A: Bringing fun to corporate culture
42:00 Q&A: Filtering your brand for different audiences
45:00 Q&A: Imposter syndrome and self-concept clarity

MENTIONED IN THIS EPISODE:
🞄 Glass Walls: Six Barriers Holding Women Back at Work by Dr. Amy Diehl: https://amzn.to/4jeuQlI
🞄 Competent Jerks and Lovable Fools research paper: https://hbr.org/2005/06/competent-jer...
🞄 Seth Godin Episode: https://podcasts.apple.com/au/podcast...

CONNECT WITH ANDREA:
🌐 Website: https://talkabouttalk.com/
🔗 LinkedIn:   / andreawojnicki  
✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newslet...
🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast...
🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXu...