Data-driven B2B marketing: insights from experts at Intel, Hilti and T-Mobile

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In this episode of B2B Marketing Leaders, Olga Bondareva   / olgabond   - founder of ModumUp Agency (https://modumup.com/?utm_source=youtu...) - talks about data-driven B2B marketing with experts from international companies:

Kristi Berg McCutchen, Vice President, Marketing - Enterprise, Public Sector & Partner at T-Mobile   / kbergmccutchen  
Dina Habib O'Mara, Global Partner Marketing Director at Intel Corporation   / leaderdomara  
Christiaan Davel, Global Marketing Manager at Hilti Group   / christiaan-davel-mba-08664945  

Key themes discussed:

• The importance of data in shaping B2B marketing strategies and driving business growth
• How data improves lead quality, speeds up sales, and enhances customer retention
• The role of AI and machine learning in automating data analysis and personalizing marketing at scale
• Challenges and opportunities in aligning data across sales, marketing, and product teams
• The need for accurate attribution models to track customer interactions throughout the journey
• The shift from traditional lead generation to considering buying networks and multiple decision-makers
• How the SaaS model pushes marketers to deliver ongoing value, reduce churn, and support long-term success

A dynamic conversation between B2B leaders, exploring how to leverage data, AI, and cross-department collaboration to enhance marketing strategies, improve sales processes, and create long-term value for customers.

Timestamps:
0:00 - Introduction
5:07 - If you could access any marketing data
11:47 - Real case studies
20:24 - How B2B data use has transformed
26:39 - The most valuable data sources today
35:19 - Turning raw data into insights
42:06 - How AI changes data-driven marketing
52:07 - Gut feeling vs data