S1 E22 Marketing Unleashed Navigating SAAS, Law Firms, and Generative AI

Описание: Learn more - https://yesusers.com/en/blog/22/podca...

In today's rapidly evolving digital landscape, the art and science of marketing are undergoing a profound transformation. As technology continues to reshape industries, businesses are grappling with new challenges and opportunities. In this episode of the YesUsers Podcast, we delve into the intricacies of navigating this complex terrain with a seasoned expert. Our guest, Sooraj Divakaran, the Ex-Marketing Director at MaxVal Group, Inc., brings a wealth of experience in selling SaaS services to both lawyers and law firms, a domain characterized by its unique challenges and rewards. Sooraj's deep understanding of the legal market, coupled with his innovative approach to marketing, makes him an invaluable resource for businesses seeking to crack this lucrative but demanding sector. As we explore the nuances of selling to lawyers, the importance of inbound marketing, and the impact of emerging technologies like Generative AI, Sooraj offers practical insights and strategic advice that can be applied to a wide range of industries.


Key Discussion Points:
🌟 Meet Sooraj Divakaran: A Brief Introduction For our listeners who haven’t yet discovered Sooraj’s remarkable work, he shares insights into his journey—from marketing strategies to navigating the ever-evolving landscape of SAAS services and law firms.

🔍 Challenges in Selling to Law Firms: A Marketer’s Perspective Sooraj dives into the unique challenges faced while selling services to law firms. From building trust to understanding legal professionals’ needs, he unveils the strategies that work.

📊 Decoding Marketing Jargon: Inbound Marketing and ACV What’s inbound marketing, and how does it differ from other approaches? Plus, Sooraj demystifies ACV (Annual Contract Value) for non-technical folks.

🚀 Traditional Marketing vs. Performance Marketing for SAAS Startups Why does performance marketing sometimes fall short for SAAS startups? Sooraj advocates for a shift toward traditional marketing—discover why!

🎯 Tailoring Sales Strategies: In-House Lawyers vs. Law-Firm Lawyers Selling to lawyers isn’t one-size-fits-all. Sooraj shares nuanced approaches for both in-house legal teams and law-firm practitioners.

🌐 Digital Uncovered: The Journey and Insights Sooraj’s intriguing work on Digital Uncovered—a treasure trove of marketing knowledge—comes to life. Learn about the inspiration behind it and the experiences gained.

📈 Beyond Numbers: Measuring Content-Driven Growth How do you measure success in content-driven mediums like podcasts and blogs? Sooraj emphasizes looking beyond mere numbers to gauge impact.

🤔 Quality vs. Quantity: AI’s Efficiency Boost With AI enhancing efficiency, should marketers focus on content quality or quantity? Sooraj weighs in on striking the right balance.

🔮 Generative AI and the Future of Marketing As generative AI reshapes creativity, Sooraj discusses its implications for marketers. Buckle up for a fascinating glimpse into the future!

🔥 Rapid Fire Round: Quick Insights from Sooraj
• Favorite Marketing Campaign Ever: 🌟
• Must-Read Book for Marketers: 📚
• Inspiring Business Leader: 👑
• Work Style in One Word: 💡
• Morning Ritual: ☕
• Go-To Source for Marketing News: 📰

🤖 Relearning Digital Marketing in the Age of AI Sooraj shares his approach to mastering digital marketing anew, leveraging AI’s transformative potential.

Tune in to this episode where Avinash and Sooraj explore the intersection of law, technology, and marketing. Whether you’re a seasoned marketer or a curious learner, there’s wisdom aplenty! 🎧✨

Remember, marketing is an ever-evolving adventure—so let’s embrace it together! 🌟🎙️

#performancemarketing #contentmarketing #futureofmarketing #MarketingTalks #contentcreation