Episode 330: Improve your Opt-In Rate with Copywriter Ian Stanley

Описание: Sign Up for https://www.digitalmarketer.com/certi...

Hey, Digital Marketers
How do you turn cold traffic into hot buyers? Ian Stanley is the Founder of Almost Passive Income and he's getting over 80% conversion (almost unheard of) using a new case study. So, how's he getting such a great opt-in rate?

Ian's 'secrets' aren't necessarily all that new, but they are important reminders for those digital marketers who sometimes want to believe that their new approach will work better.

The advice begins with ensuring that your ad copy is similar to your offer's landing page. Congruency is a big buzzword for Ian and this continues with the personalized welcome email that arrives soon after you opt into the offer. And then the deal breaker is that you can expect to see results in a short six hours.

If you'd like to read the show notes, they're posted on our blog! https://www.digitalmarketer.com/podcast/


Key Takeaways:
01:51 Why do Ian's email campaigns work so well?
04:20 Shooting Instagram video ads with wild backgrounds
08:40 The importance of the offer and the welcome email
09:50 Appreciating congruency between the offer, the landing page, and the welcome email
12:50 What people opt-in for is what they tend to buy
18:30 What is Ian's approach for new clients?
21:20 Do you have something people really want to opt-in for?
26:35 Understanding the fundamentals before you try the advanced fundamentals
30:00 Mixing up the same ads with different guest actors (testing what works)
32:40 The chaos approach to creating new ads
34:50 Getting rid of your expectations before you publish
35:45 Why testing is so important - and building off of that



Connect with Ian Stanley:
Website - https://standupconversions.com/storie...
Instagram - https://www.instagram.com/almostpassi...
Ian’s Book - Confessions of a Persuasion Hitman: The Unusual Rules I Learned From Selling Over $100,000,000 of Products and Services - https://www.amazon.com/Confessions-Pe...


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