Tapping in to the metaverse to win | Liz Bacelar, Estee Lauder
Автор: GDS Group
Загружено: 2022-02-17
Просмотров: 1152
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Tapping in to the metaverse to win
Liz Bacelar
Global Director Innovation, Estee Lauder
The metaverse offers a future where our physical and digital lives are converged. It presents a potentially major opportunity for brands today, and those doing it successfully can reach high engagement and wide press coverage.
However, it takes real effort and investment to understand the mechanics of NFTs, metaverse-like games and Web3 technologies.
In this keynote, Liz Bacelar will explain how Estée Lauder brands are investing in their metaverse journey, prioritizing consumers and their experiences to provide meaningful impact and building real community in an authentic way
GDS Group runs international conferences and summits that draw together the best minds across different business sectors.
Subscribe to our YouTube channel for highlights from our keynote speakers like this every week: https://bit.ly/2IMWseI
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