Justin Steinman of ModMed on Storytelling, Leadership, and Marketing Craft
Автор: NextBigWin
Загружено: 2026-01-26
Просмотров: 23
Описание:
Justin Steinman is the Chief Marketing Officer of ModMed, a healthcare SaaS company serving specialty providers across the U.S. In this CMO Journeys conversation, Justin reflects on his unconventional path into marketing, from journalism to enterprise software and healthcare. He shares how storytelling, writing, and operational empathy have shaped the leader he is today. The discussion is grounded, thoughtful, and focused on how real people experience brands.
Viewers will hear Justin talk about why great marketing starts with understanding human stories, not buzzwords. He explains how craft, feedback, and curiosity influenced his leadership style, and how his experience as both a GM and CMO changed the way he thinks about collaboration. Justin also reflects on learning to balance urgency with bringing people along, and why humility and trust matter as much as results.
This interview is a valuable watch for agency leaders, consultants, strategists, and marketers who want a clearer view into how modern CMOs think. It’s especially relevant for anyone interested in leadership growth, brand credibility, and building strong, respectful partnerships across teams and agencies.
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