Highspot Success Stories: NICE Cxone Upgrades Sales Content Management Software

Описание: NICE Cxone, a global leader in cloud-based contact center solutions, transformed how its sales organization finds, shares, and manages content by modernizing its sales content management software.

For years, NICE’s content was scattered across SharePoint, email, desktops, and outdated repositories. The company’s sales reps were wasting time hunting for the right materials—or worse, using old decks and collateral with customers.

That all changed when the go-to-market team took ownership of Highspot in 2023 and shifted from a document repository model to a true sales content management software solution designed for enablement.

Here’s how NICE improved efficiency, consistency, and performance with Highspot:
00:00 Consolidated legacy systems and retrained 130+ content publishers, transitioning the platform from disorganized storage to a strategic, searchable hub
03:50 Prioritized making content relevant, current, and easy for sellers to access—so they could move faster and never risk sharing outdated assets
04:32 Centralized all case studies and other sales collateral in one place, dramatically improving findability and aligning every asset to stages of the buyer journey
06:59 Used real-time content analytics to track content usage, monitor buyer engagement, and derive insights into what’s working and what’s not
10:05 Reduced friction across the enablement content strategy by ditching what doesn’t help, and doubling down on content that drives closed-won deals

With the right structure and training in place, NICE’s sales teams can manage content with ease now. Product owners have clear views into content performance, while reps can confidently pull the latest materials—optimized for every stage of the customer journey.

And, thanks to the AI-powered analytics and robust scorecards in Highspot, NICE’s enablement team knows exactly where to double down on what helps and ditch what doesn’t.

By integrating Power BI dashboards, NICE tracks how its sales content management software supports key performance indicators. That includes seeing how different assets perform, how buyers engage with pitches and digital rooms, and how content influences the progress of deals through the pipeline.

This end-to-end visibility empowers the entire NICE GTM team—bringing together marketing, enablement, and sales to focus on what matters most: creating a seamless content experience that accelerates the deal cycle.

Find out how Highspot can help your company better track enablement content performance, optimize your sales strategy, and scale a smarter and faster GTM motion.
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Related Resources:
Key Elements of a Sales Enablement Content Strategy: https://www.highspot.com/blog/sales-e...
Sales Content Analytics: Essential Metrics to Measure: https://www.highspot.com/blog/sales-c...
Unleash the Power of Your Sales Content: https://www.highspot.com/resource/web...

#SalesContent #SalesContentManagement #SalesEnablement
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