8 Brands That Failed In India (Miserably)

Описание: A lot of businesses see the potential of the Indian market -- high population means great demand. The competition is high as new businesses want to enter and rule in India. Unfortunately, even famous American brands faced the biggest failures there.

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8 Brands That Failed In India (Miserably)

India has a big population that a lot of brands want to capture the market. But it takes courage, creativity, and being the first to enter the market to win the heart of the Indian consumers. In fact there are popular American Brands that failed in India. This video put together these brands and the reason why they did experience terrible failures in the Indian Market.

Aside from the fact that the huge population in India comes with a great potential of huge demand, makes it attractive for the western companies to open a business in the country, India also has English as its official language and the government is democratically elected. That’s why despite the fierce competition in the Indian market, this country has seen some biggest foreign brands succeed.

However, there are Brands that failed in India no matter how popular that brand is in the US market. So, in this video, you are going to discover some of the big brands which failed in India

Some of these Popular companies that failed in India… fell short in understanding the market in the country and struggled with several structuring issues and bad networking.
Foreign corporations might have shortsighted the fact that the people in India have different lifestyle, socio-economic realities, and culture when they decided to start a business in the country. Let’s take the American multinational coffee and doughnut company that failed to account for the breakfast habits of Indians. It was Dunkin’ Donuts.

With more than 12,000 restaurants in different countries around the world, anyone that hears the word Dunkin’ Donuts knows that this is pretty much another name for breakfast. But this breakfast food company couldn’t understand that the average Indian would rather pick something different for breakfast. Although the company tried to localize its menu, but it was not enough to market to a country that wasn’t crazy about coffee and saw the brand more as a pastry shop.

There are still more Brands that failed in India , and if you are an entrepreneur or trying to open a new business, you must watch this video to learn a lesson or two from the failures of these popular companies.
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