Moore's Law and the Rate of Change in the Games Industry | Paul THELEN
Автор: GameDaily Connect
Загружено: 2012-08-18
Просмотров: 1557
Описание:
Join Big Fish Founder and CEO, Paul Thelen, for a revealing look at the rapidly changing games industry and the profound implications for everyone involved. Technology disruptions, platform proliferation and changing consumer expectations present both a threat and an opportunity today, and presage an "adapt or fade-away to obscurity" ultimatum. What does a purely mobile world do to your current business strategy or to what the definition of a game is? How does a Games-as-a-Service paradigm that cloud gaming enables, expand consumer options and change their expectations for how games are discovered and played? Can marketing be effective in an increasingly "ADHD world" of exploding consumer options, where lifetime value is measured in days not years? Cutting through the noise, Paul will lay out the current state of the industry and his vision of how this market plays out in the coming years.
Delivered at Casual Connect Seattle, July 2012.
Download Slides: http://casualconnect.org/lectures/ind...
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