How Amazon Prime India Used Ranveer Singh’s Kantara Controversy for FREE Marketing

Описание: In this video, I break down how Amazon Prime India smartly used the ongoing Ranveer Singh Kantara scene controversy to generate free viral attention.

While social media was discussing Ranveer Singh’s mimicry of a Kantara scene, Amazon Prime India uploaded the original Kantara clip on YouTube — gaining massive views, watch-time, and brand recall without spending a rupee.

This video explains:
✔ Why brands jump on controversies
✔ How timing = free marketing
✔ What Amazon Prime’s team did smartly
✔ What we can learn as marketers & business owners

If you’re a business owner, creator, or marketer, this breakdown will help you understand real marketing psychology.

👉 Subscribe for more marketing breakdowns
👉 Follow me on Instagram @aniket.lakudzode for daily reels & content strategy tips