Would You Do It Again? Two Bridal Owner's Truth After 33 Years | Laura Evenson & Rosemary Williams

Описание: What does it really take to build a bridal shop that lasts decades?
In this episode of the BOSS Podcast, we sit down with Laura and Rosemary, co-owners of Premier Couture in Cambridge, Wisconsin, to unpack their 26-year partnership and 33-year legacy in the bridal industry.
From starting with wedding accessories and Yellow Pages ads to reinventing their store multiple times, Laura and Rosemary share the unfiltered truth about partnership, longevity, motherhood, Saturdays, sacrifice, reinvention, and what has kept them thriving through massive industry change.

If you’ve ever wondered:
-Should I go into business alone or with a partner?
-How long does it really take for a bridal shop to pay you consistently?
Is this industry worth it… knowing what I know now?
-How do you keep going when the business is hard and life is full?

This conversation is honest, grounding, and deeply encouraging—especially for shop owners playing the long game.

👇 Tune in for decades of perspective you won’t get anywhere else.

⏱️ Episode Timestamps
00:00 – Welcome to the BOSS Podcast
Introduction to the show and today’s guests, Laura & Rosemary of Premier Couture
02:10 – How Premier Couture Began
The origin story of the shop and how their partnership officially started in January 2000
04:45 – Friendship Before Business
Knowing each other since kindergarten and why history matters in partnership
07:30 – Partnership vs. Going Solo
Is it better to build alone or with a partner? Trust, roles, flexibility, and selflessness
11:50 – The Non-Negotiable Ingredient: Trust
Why trust—not contracts—is the foundation of their success
15:10 – The Reality of Running a Bridal Shop
From cleaning bathrooms to fixing other businesses’ mistakes—what no one tells you
19:30 – Skills You Never Expected to Need
Therapist, leader, tech learner, culture builder—and evolving with the times
23:40 – From Yellow Pages to Instagram
How marketing (and brides) have completely changed over 33 years
27:15 – What Keeps Them Thriving Today
Systems, training, personal growth, and staying committed to learning
31:40 – Would You Do It Again?
An honest answer about pain, growth, and why they’d still choose this path
36:20 – Why Bridal?
How a trophy shop, an at-home mom season, and a leap of faith led to gowns
41:10 – Spousal Support & “Dad Day” Saturdays
The role their husbands played—and why support at home matters
46:00 – The Saturday Reality Check
Why bridal is not the business for you if you don’t want to work weekends
49:30 – When the Business Finally Paid Them
How long it really took to consistently pay themselves—and the tradeoffs they made
55:20 – Capacity, Kids, and Growth Pace
Why comparing your journey to others is a mistake
59:10 – Legacy Moments They Don’t Want Forgotten
Moves, reinventions, house brands, and building something that lasts
1:04:30 – Reinvention Without Fear
Why their willingness to change has been key to long-term success

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