The Business of Treating Pets like Children - Millennials Decoded

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Here's a philosophical dilemma for all you readers. There's a house burning. A baby and a dog are locked inside, and you only have a chance of saving one; which one is it?

The social consequences of our actions in such a scenario will undoubtedly be polarizing, and many of you are reading will have jumped to a conclusion immediately, determined mainly by your age and beliefs.

Decades ago, the answer could've been more straightforward, as most animals in the household were seen as work animals. Still, lately, pets have become a mainstay in American families. The media has us believing that more families are choosing pets over kids; the stats prove this is true. For example, the 2022 US Census indicated that more houses have pets than kids for the first time.

Businesses are taking advantage. The pet industry expenditure in 2022 was $136 billion, with impressive growth in the past five years. So the future is bright for pet businesses, ranging from startups to massive companies. Understanding this is vital, as it might shape our future as a society.

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