Strengthen Your Digital Marketing Edge with Google Analytics

Описание: 🔴 Strengthen Your Digital Marketing Edge with Google Analytics
📅 February 27 · 9 PM IST – Set Reminder ▶️

Modern marketing is powered by data — but only when professionals know how to interpret it effectively. Google Analytics (GA4) offers unprecedented insights into user behavior, campaign performance, and conversion trends. Yet many marketers rely only on surface-level metrics, missing the strategic value hidden in deeper analytics.

This session, Strengthen Your Digital Marketing Edge with Google Analytics, provides a practical framework for using GA4 to drive smarter decisions, higher engagement, and stronger ROI. Instead of generic dashboards, the focus is on understanding user journeys, identifying opportunities, and building data-backed marketing strategies.

Led by Tata Subramanian, Corporate Trainer, this session equips participants with the confidence to transform analytics into meaningful action.

🔍 What you’ll learn:

1. Tracking User Behavior with Event-Based Analytics

Understanding GA4’s event-driven measurement model.
Tracking clicks, scrolls, video plays, form submissions, and engagement signals.
Using behavioral data to identify what users actually care about.
Interpreting patterns to improve website experience and marketing performance.

2. Setting Up Goals & Conversion Measurement

Creating custom events and defining key conversion actions.
Measuring micro-conversions (engagement) and macro-conversions (sales, leads).
Mapping user behavior to business objectives.
Using conversion data to refine landing pages, funnels, and campaigns.

3. Understanding Traffic Sources & Attribution Models

Analyzing where users come from — SEO, paid ads, email, social, referrals, or direct.
Comparing attribution models to understand true channel performance.
Evaluating multi-touch journeys to identify high-value traffic sources.
Using insights to improve budget allocation and campaign targeting.

4. Funnel Analysis & Identifying Drop-Off Points

Building funnels to analyze user progression and abandonment.
Pinpointing where users disengage and why.
Prioritizing optimization actions based on funnel performance.
Driving higher conversions through targeted improvements.

5. Building Audience Segments for Targeted Campaigns

Using GA4’s segmentation tools to break down audiences by behavior, demographics, or interests.
Creating remarketing-ready segments for Google Ads and other platforms.
Understanding high-value vs. low-engagement audiences.
Activating segments for personalized marketing strategies.

6. Interpreting Reports for Better ROI

Analyzing GA4 standard and custom reports for actionable insights.
Connecting analytics with SEO, content marketing, paid ads, and social media.
Identifying trends, performance gaps, and strategic opportunities.
Making continuous, data-backed improvements to marketing results.

7. Real-World Scenarios & Optimization Techniques

Examples of how marketers use GA4 insights to improve engagement and conversions.
Connecting analytics insights with cross-channel marketing strategies.
Building confidence in using data not just to measure—but to drive decisions.

🎯 Who should attend?
Digital marketers and content creators
SEO, paid ads, and social media professionals
Marketing analysts and growth strategists
Anyone wanting to elevate decision-making with data-driven insights

Speaker:
Tata Subramanian
Corporate Trainer | Koenig Solutions Pvt. Ltd.

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🔗 Upcoming Webinars: https://www.koenig-solutions.com/upco...

🧠 If you want to turn analytics into a competitive advantage — boosting engagement, conversions, and ROI — this session gives you a framework that actually works at work.

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