#64 Managing IP | Intellectual Property
Автор: NPTEL-NOC IITM
Загружено: 2019-05-06
Просмотров: 4413
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Welcome to 'Intellectual Property' course !
Explore how businesses manage intellectual property rights to gain a strategic advantage. This lecture highlights the importance of aligning IP strategy with the overall business model and corporate goals. Learn about the different types of IP assets, including patents, trademarks, copyrights, and trade secrets, and how they can be effectively managed. Discuss the concept of translating limited life IP, such as patents, into unlimited life IP, such as trademarks, to extend the value and exclusivity of intellectual property.
NPTEL Courses permit certifications that can be used for Course Credits in Indian Universities as per the UGC and AICTE notifications.
To understand various certification options for this course, please visit https://nptel.ac.in/courses/109106137
#IPManagement #BusinessStrategy #StrategicAdvantage #IPPortfolio #LimitedLifeIP #UnlimitedLifeIP
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