Customer Advocacy Success Plans: A proactive advocate engagement model framework - Virtual Workshop
Автор: CustomerX Pros
Загружено: 2022-10-02
Просмотров: 70
Описание:
The presentation covers several practical points on how to implement a proactive engagement approach with your advocates:
1. Anatomy of a CASP: Calendar, Advocacy, Recognition, and Recovery Activities
2. The new type of stakeholders you need
3. Proactive fulfillment to avoid unused advocates
4. New Competencies required from Advocacy Managers
5. Defining a territory and becoming part of the sales Teams
6. Negotiating direct access to advocates (if not yet a reality)
7. Success Measurements and Integrated ROI.
Objectives:
How the reactive and proactive engagement models live together in a company.
Vision for a proactive model.
Concrete tips to DIY.
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