How to Analyze Competitor Websites & Landing Pages (Step-by-Step)

Описание: The best way to track your competitors: https://www.panoramata.co/

In this session, we dive into the best practices for analyzing your competitor's website effectively. We explore how to turn website changes into actionable insights for your future campaigns by looking at homepages, landing pages, and product pages.

What You'll Learn:
What you should track - and how to do it effectively
Time Travel Analysis: Why looking at a single snapshot isn't enough and why you must track changes over time to understand a competitor's focus.
Strategic Shifts: How Notion changed their pricing structure and homepage to pivot from "creative" to "productivity" and "AI".
Predicting Offers: How to look at past Black Friday campaigns (like Charlotte Tilbury) to anticipate exactly what they will do this year.
CRO Secrets: A deep dive into Glossier’s "Balm Dotcom" page to see how moving the "Add to Cart" button and shortening descriptions improved conversion.
Detecting Tests: How to spot when competitors are testing new features (like subscriptions) and when they kill them off.

We'll share examples, best practices, and mistakes to avoid.

What you need to test, which metrics you should rely ones, and which test you should avoid.

Make better marketing decisions, faster.

→ Get started on https://www.panoramata.co/

Panoramata is the best way to track your competitors.

Finally monitor automatically your competitors' digital marketing strategy and access unlimited inspiration. Go beyond their social networks to track your competitors: newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

TIMESTAMPS

00:00 - Overview
01:54 - Tracking Changes Over Time
03:13 - What to Track
04:48 - Notion’s Pricing Page
06:50 - Notion’s Homepage Evolution
08:52 - Casper’s Value Proposition
10:02 - Black Friday Landing Pages & Funnels
11:22 - Predicting Future Offers
12:26 - CRO with Glossier
16:01 - Spotting Failed Tests
16:26 - How to Automate Competitor Website Tracking