How Chief Carriers Puts Safety First—So Every Mile Is a Safe One

Описание: Chief Carriers General Manager Andrew Winkler joins Chief Industries’ Director of Marketing and Communications Beth Frerichs to share how a true safety-first culture is built, supported, and lived across the organization.

From day-one driver orientation to on-road technology, indoor securement bays, a dedicated safety lane, and gamified safety scoring, this conversation highlights the systems and values that keep drivers protected and empowered.

You’ll also hear how driver feedback shaped their safety values, why dash cameras have become a trusted tool, and how safety extends into the real environments where drivers operate every day.

Whether you work in trucking, fleet operations, or leadership, this video offers a grounded look at what it takes to build a safety culture that truly lasts.

Chapters:
00:00 Safety at Chief Carriers
00:26 Safety as a Core Value
01:07 Drivers Shaping Safety Values
02:05 Why the Securement Bay Was Built
03:19 Platform Safety Features
03:44 Dash Cameras and Driver Trust
04:31 Gamifying Safety Scores
05:26 The Safety Lane Walkthrough
06:00 Closing Thoughts on Safety

#ChiefIndustries #ChiefCarriers #SafetyCulture #DriverSafety #FleetSafety #TruckingIndustry #Leadership

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