December 2019 Workshop: You Are Not a Commodity
Автор: CountingWorks PRO
Загружено: 2021-12-01
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0:00 You are NOT a commodity
3:17 What is a commodity?
3:25 How to Avoid Becoming a Commodity
4:09 Focus On Verticals
4:36 How to Focus on Verticals
6:19 Identify Your Tax Prospect
6:50 Dive into Prospects Pain Points
9:30 Focus on Value and Results
11:30 Build Trust with your Tax and Accounting Clients
15:45 Package Your Services
16:35 What is Value-Based Pricing?
17:35 Creating a Scalable Tax Business
18:44 What is a Pricing Package?
21:30 Why Use Pricing Packaging?
28:26 Define Value and Promote It
28:36 How to Avoid Bargaining and Charge Based on Value
38:18 The Difference Between Negotiating and Bargaining
42:05 Communicating Your Value
42:34 How to Define Value as an Accounting Firm and Promote It
46:11 Special Offers
46:32 Questions
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