What Real Account Based Marketing Actually Looks Like
Автор: Murray V
Загружено: 2026-01-06
Просмотров: 0
Описание:
Account Based Marketing is not ads with better targeting. And it is not personalization layered on top of automation.
Real ABM shows up in how teams think, plan, and execute together. Sales and marketing operate as one revenue unit. Buying committees are mapped with intention, not guessed. Accounts receive strategy, not sequences.
When a brand takes ABM seriously, you can feel it in the discipline behind the work rather than the tools being used. This is what long cycle, high ticket B2B growth actually looks like when teams commit to doing it properly.
If you are done calling ads ABM and ready to run a real revenue strategy, this perspective will resonate.
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