The Ikea Effect: Why you like things you build yourself (according to science)
Автор: Psy vs. Psy
Загружено: 2021-01-23
Просмотров: 328
Описание:
Today we're exploring the ways investing work, labor, or effort into something changes its perceived value.
Norton, M. I., Mochon, D., & Ariely, D. (2012). The IKEA effect: When labor leads to love. Journal of consumer psychology, 22(3), 453-460.
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