Smart Start: From Side Hustle to Business Toolkit

Описание: Thinking of starting a small business or side hustle? In this session, business mentor Kathy Ellis (Little Piggy) shares a practical, no-nonsense toolkit for building strong business foundations.
Drawing on 25+ years of experience, Kathy covers the five areas that make or break early-stage businesses: validation, setup, time management, pricing for profit, and marketing that builds trust.

This is ideal for:
➡️ New founders and side hustlers
➡️ Freelancers and consultants
➡️ Anyone moving from employment into self-employment
➡️ Small business owners who feel stuck or overwhelmed

You’ll learn how to validate real demand, avoid common startup traps, price using the maths, manage your time as a one-person organisation, and market in a way that actually attracts paying customers.

Timestamp:
00:00 – Introduction & Kathy’s business journey
02:45 – Why skills alone don’t build a business
05:10 – The 5 foundations of a strong small business
06:20 – Validation: does anyone actually want this?
10:40 – Defining your real customer & solving the right problem
14:30 – Following the money (who actually pays)
16:50 – Setup basics: sole trader vs limited company
20:10 – Admin, banking, HMRC & legal essentials
23:30 – Time management as a one-person business
28:40 – Breaking overwhelm into small tasks
32:20 – Pricing for profit, not feelings
38:10 – Paying yourself & understanding real costs
42:30 – Tracking money & simple systems
45:50 – Marketing beyond social media
50:10 – Trust, storytelling & the About page
53:40 – Progress over perfection & next steps
56:00 – Q&A: parents vs students as customers
59:10 – Q&A: managing overwhelm and time
1:03:30 – Q&A: can you market faceless?
1:07:30 – Final takeaways & resources

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