Digital Strategy in Healthcare: POEM and Conversion Funnel ❘ TECH Global University
Автор: TECH Global University
Загружено: 2025-09-10
Просмотров: 7
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🔹In the healthcare field, a clear digital strategy is essential to position professional practice and optimize resources. The POEM model—paid, owned, and earned media—offers a solid framework to structure actions: from targeted advertising, to managing owned channels, and leveraging patient recommendations.
Integrating this model with the conversion funnel ensures a planned process: from initial visibility, through consideration, to loyalty. Each phase is evaluated with specific metrics and tools such as Google Analytics, while A/B testing allows validation of which strategies deliver the best results in the digital environment.
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#DigitalStrategy #POEM #AestheticMedicine
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