BARC TRP Scandal: FIR Against BARC Employee for 'Kickbacks & Corruption'

Описание: BARC TRP Scandal: FIR Against BARC Employee for 'Kickbacks & Corruption'

The investigation follows revelations that the BARC employee, identified as Premnath, allegedly received crores of rupees through cryptocurrency from the Kerala-based channel owner in exchange for sharing confidential BARC data, including meter location details. This data was reportedly used to engineer artificial spikes in the channel's viewership ratings, disproportionately boosting their TRP and advertising revenues. The scam, involving payments routed through a "Trust Wallet" and digital communications as proof, is under rigorous police probe directed by Kerala's top police officials. BARC India has also initiated an independent forensic audit to address these serious allegations transparently and urgently.

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