The Current Report: Advertisers build their strategy around the TV screen

Описание: Goodway Group's Mike Wolk, VP of growth and partnerships, breaks down how the media agency is building its strategy around the biggest screen in the house - the TV. Plus, eMarketer projects that retail media CTV ad spend will be approximately 3.6 billion in 2024 with even more growth projected by 2027.

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To read the full stories included in this episode:

To advertisers' delight, the latest trend in TV is toward 100-inch screens: https://bit.ly/43gEJYf

CTV and Retail Media: How They Are Working Together to Drive Results for Brands: https://bit.ly/3wVnD64

TV vs Smartphone: How Netflix Viewing Changes by Device: https://bit.ly/3TfKLUs

Meet the Analyst: Retail Media Measurement—Closing the Loop Across Media Formats and Sales Channels: https://bit.ly/3Pmxb02

Insider Intelligence October 2023, Retail Media Ad Spending, US: https://bit.ly/3IzWtEq

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR