Monetization That Matters: Premium Demand for Publishers
Автор: Opti Digital
Загружено: 2025-11-04
Просмотров: 42
Описание:
Are top brands truly valuing your ad inventory - or are you leaving revenue on the table?
In this webinar, Opti Digital industry experts Magali Quentel-Reme and Olly Aulakh reveal how publishers can increase revenue and improve ad quality by gaining direct access to premium demand.
Watch this 45-minute session to discover how Opti Digital’s Demand Hub connects publishers with high-impact campaigns from leading advertisers, while maintaining an excellent user experience.
What you’ll learn:
Direct access to premium advertisers – why private marketplaces (PMPs) alone are not enough
New incremental revenue opportunities through high-impact ad formats
How AI-driven curation works to serve only relevant, viewable ads to engaged users
Balance monetization and UX without sacrificing speed or user retention
Proof of performance: real examples of uplift in revenue and engagement
🎙️ Speakers
Magali Quentel-Reme – CEO & Co-founder, Opti Digital
Olly Aulakh – Chief Revenue Officer, Opti Digital
📌 Learn more about Demand Hub:
https://optidigital.com/publishers/de...
If you found this webinar useful, don’t forget to like, subscribe, and leave a comment if you’d like to see more content on publisher monetization and premium demand strategies.
#PublisherMonetization #AdTech #ProgrammaticAdvertising #DigitalPublishing #PremiumDemand
#HeaderBidding #AdRevenue #MediaMonetization #SSP #PMP #DemandHub #OptiDigital #AdOps
#YieldOptimization #MonetizationStrategy
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