Deep dive on regenerative cotton & fashion supply chains | Interview with DAWN & Cotton Diaries

Описание: Cotton is one of the most misunderstood materials in fashion. Is it really a “thirsty crop”? Does organic cotton actually use less water than conventional cotton? And what does regenerative cotton truly mean for farmers, soil health and the fashion industry as a whole?

In this panel interview, we sit down with Anna from DAWN Denim and Ani & Anne from Cotton Diaries to unpack the complexity behind cotton production, supply chain traceability, certifications and regenerative agriculture.

In this video, you’ll find out:
★ What regenerative cotton is and how it differs from conventional and organic cotton
★ Why the “10.000 litres of water to make one pair of jeans” stat is misleading
★ What the limitations of fashion certifications are
★ Why knowing your individual cotton farmers might not be realistic or necessary
★ How exactly brands can support farmers transitioning to organic and regenerative cotton
★ How relationships in fashion supply chains need to change

👖Discover DAWN and its collection: https://www.shoplikeyougiveadamn.com/...

Mentioned in the video:
📚 Cotton: A case study of misinformation by Transformers Foundation: https://static1.squarespace.com/stati...
📚 2025 Materials Market Report by Textile Exchange: https://2d73cea0.delivery.rocketcdn.m...
📚 ICAC Cotton Data Book 2025 (paywalled): https://icac.org/publications/databook

Find us on:
💚 Website: https://www.shoplikeyougiveadamn.com
💚 Instagram:   / shoplikeyougiveadamn  
💚 TikTok:   / shoplikeyougiveadamn  

Chapters
00:00 Welcome & introduction
01:43 – Cotton facts vs. myths
04:49 – What makes organic cotton better?
07:37 – Why switching to organic cotton is difficult for farmers
11:38 – Community-based cotton: more complex, but bigger impact
21:07 – Where fashion certifications fall short
26:31 – Traceability & rebuilding trust in supply chains
32:07 – Regenerative cotton, explained
39:25 – DAWN Denim’s approach to regenerative cotton farming
45:26 – Final reflections & key takeaways