Understanding Advantage Budget Facebook Ads

Описание: 🎓 Free Meta Ads Training Course
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📝 *VIDEO DESCRIPTION*

In this lesson, we break down Advantage Plus Campaign Budget and explain how it works, when to use it, and why it can significantly improve performance inside Meta Ads Manager.

Advantage Plus Campaign Budget (previously called Campaign Budget Optimization or CBO) allows Meta to automatically distribute your total campaign budget across ad sets and ads based on performance. Instead of manually setting budgets for each ad set, you give Meta one overall budget and let the system push more spend toward what’s working best.

In this lesson, you’ll learn where to find Advantage Plus Campaign Budget during campaign creation, how it functions behind the scenes, and why it’s especially effective for sales and lead generation campaigns. We explain how Meta evaluates performance at both the ad set and ad level, then reallocates budget dynamically to maximize results.

You’ll also see practical examples of how this works with different audiences, such as cold audiences, lookalikes, and retargeting. When one audience or creative starts outperforming the rest, Advantage Plus Campaign Budget automatically prioritizes it, helping you reduce wasted spend and improve overall return.

This lesson is ideal if you’re testing multiple ad sets or creatives, or if you already know what works and want to scale efficiently. By the end, you’ll understand exactly when to turn this feature on, when to avoid it, and how to use it effectively as part of your Facebook ads strategy.

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