Classic British motorcycle brands make a comeback

Описание: (22 Nov 2022) UK MOTOR BIKES

SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY:
LENGTH: 7:40
ASSOCIATED PRESS
Birmingham, UK - 21 November 2022
1. Various of Norton V4CR prototype
2. Wide of Royal Enfield Super Meteor 650
3. Close of Royal Enfield badge
4. Wide of Triumph Street Triple Moto 2 edition
5. Wide of BSA stand with sign reading: (English) "BSA IS BACK"
6. Mid of BSA Gold Star
7. Set up shot of David Edwards, marketing manager, BSA, polishing bike
8. SOUNDBITE (English) David Edwards, marketing manager, BSA:
"So BSA has been off the market for 50 years now. It was originated in Birmingham. Obviously, BSA stands for Birmingham Small Arms. And yeah, back in the seventies it disappeared, it went out of business."
9. Wide of original BSA Gold Star from 1963
10. Close of BSA badge
11. Mid of modern BSA Gold Star
12. SOUNDBITE (English) David Edwards, marketing manager, BSA
"What we try to do is keep as much of the look and the style of the old Gold Star in the new bike. So the way the tank looks, the way the engine looks, it's not actually air cooled but we wanted it to look like the old air-cooled engine, so we designed it to look air-cooled. Things like that. So we wanted to bring the Gold Star back and keep it as close to the Gold Star of the old days as we possibly could. But with things like electric start, USB charger, fuel injection, Euro 5 (emissions regulation). So a new bike, that kind of kept the feeling and the character of the old BSAs."
13. Mid of new BSA Scrambler concept
14. Reverse angle of same
15. Wide of Triumph Thruxton in chrome
16. Close of chrome Triumph tank
17. Various set up shots of Devron Bolton, general manager, Triumph UK, on bike
18. SOUNDBITE (English) Devron Bolton, general manager, Triumph UK:
"British brands dominated the motorcycle world in the fifties, the sixties, and then some of them lost their way. And it's great to see a resurgence in that, particularly here in the Midlands at the end of the day, which has been at the heart of it for so long, I think Triumph has shown what can be achieved and other businesses have woken up to that opportunity. And certainly when I talk to our customers, it's something that really resonates with them. They love the fact that they're supporting a British motorcycle manufacturer."
19. Close of Triumph tank
20. SOUNDBITE (English) Devron Bolton, general manager, Triumph UK:
"British brands are in vogue across the globe these days, we're quite unique, there's not lots of us. And it certainly does seem to resonate. America is our biggest sales market by volume, although it's a massive motorcycle market so that's not a huge surprise. But very much that cool Britishness I think is definitely something that is in vogue at the moment."
21. Wide of man sitting on new Triumph Street Triple
22. Mid of Triumph 765 Moto 2 machine
23. Wide of man sitting on Triumph Street Triple
24. Pan right of same
25. Set up shot of motorcycle journalist Alan Dowds photographing Royal Enfield Himalayan
26. SOUNDBITE (English) Alan Dowds, motorcycle journalist:
"I think the power of British brands have is they were so massive back in the 50s-60s, they owned motorcycling if you like. The Japanese companies didn't exist. The Italian companies were smaller, BMW, the main German brand, wasn't as big. So there's a nostalgia, I think, for those good old days, if you like, which is that the 1950s, 1960s, when brands like BSA, Norton, Triumph really were the best bikes in the world."
27. Wide of Norton V4 SV
28. Wide of Norton Commando 961
29. Close of Norton logo stitched into saddle
35. Wide of CCM motorcycle
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