Why Humans Make AI Fail And What To Do About It with Sophia Zitman

Описание: AI strategies don’t usually fail because of bad technology. They fail because of people, incentives, fear, and organizational blind spots. In this episode of Women Disrupting Tech, I’m joined by Sophia Zitman, Director of AI Projects at Kickstart AI, to unpack why AI implementations so often miss the mark and what it actually takes to make them work in the real world.

This episode is for founders, operators, and leaders who want to move beyond AI hype and build systems that are useful, ethical, and actually adopted.

What You Will Learn
Why AI strategies fail more often because of humans than technology
How to design AI around real organizational goals and processes
Why politics and incentives matter in AI implementation
How to deal with resistance without shutting it down
What founders often underestimate about AI infrastructure
Why AI can lower the barrier to building companies and accessing education

Chapters
01:23 Introduction to Sophia Zitman
04:09 The Importance of Understanding AI for Consultancy
07:15 Balancing AI Development and Regulation
10:07 Why AI Strategies Fail: The Human Factor
13:27 Transforming Organizational Goals into AI Solutions
16:08 Making AI Technology Future-Proof
19:19 Navigating Political Dynamics in AI Projects
22:23 Success Stories: Rapid AI Implementation
25:07 Lessons from AI Project Failures
28:16 Conclusion and Future Perspectives
36:19 Proactive Healthcare Solutions with AI
40:25 Navigating Resistance to AI Implementation
44:33 Technical Considerations for AI Projects
47:12 Agility in Startups vs. Corporations
51:46 Hiring for Innovation and Purpose
55:43 Hands-On Learning with AI
59:35 AI as an Equalizer in Society
1:02:35 Addressing Bias in AI Solutions
1:07:03 Empowering Women in Tech

You can find more information about the episode in the show notes: https://womendisruptingtech.blog/2026...

Connect with Sophia Zitman:
Sophia Zitman has led AI projects across complex organizations, from corporates to healthcare. In our conversation, she explains why starting with the why matters more than starting with the tech, why resistance is often a signal rather than a blocker, and how AI can become a real equalizer when it is designed to serve people, not impress them. Connect with Sophia Zitman on LinkedIn (  / sophia-claire-zitman  .

Support the podcast:
Subscribe on Substack (https://womendisruptingtech.substack....)
Follow the podcast on Spotify (https://open.spotify.com/show/4j0svhE...)
Follow the podcast on Apple Podcasts (https://bit.ly/Women-disrupting-tech-...)
Follow the podcast on YouTube (   / @womendisruptingtech  )