ZURIGA — Where Ideas Take Shape (Process of Making)
Автор: Thisispaper
Загружено: 2025-06-10
Просмотров: 218
Описание:
ZURIGA may be a made-up word, but it sounds a bit like a person who lives in Zurich —and the brand lives up to the name in the most literal sense. It’s an espresso machine company that designs and assembles every product within the city’s limits, inside a former SBB railway workshop. ZURIGA’s mission is both ambitious and deceptively simple: to bring café-grade espresso into the home, without compromise.
But its most radical decision isn’t about engineering—it’s about culture. In an industry dominated by offshored manufacturing and scale-at-all-costs logic, ZURIGA chose to stay honest, local, and precise. A team of 35 people works collaboratively to build each machine by hand, with the kind of care and clarity that’s rare in consumer electronics—or anywhere, really.
→ www.thisispaper.com/story/zuriga-where-ideas-take-shape
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