ad:tech New Delhi,2013,Katharyn White,Vice President Marketing,IBM Global Business Services,Keynote

Описание: Hear Katharyn White ,Vice President Marketing, IBM Global Business Services, keynote about the The Future Practice Of Marketing: Shaping Our Belief
Katharyn shares the Three Imperatives for the Marketing Profession:
• Understanding the Customer as an Individual
• Delivering Value at every Touch point
• Both of the above done well will help fulfill the Brand Promise in a way that the Culture and Brand are Authentically One
She covered examples in each case of how successful customers have been able to do these very well and what learning's we have from these cases.