What Is Seller’s Discretionary Earnings or SDE (and How to Calculate It)

Описание: Seller’s Discretionary Earnings (SDE), also called Seller’s Discretionary Income (SDI) or Owner’s Discretionary Income (ODI), is a key business valuation metric for online businesses, e-commerce, SaaS, and Amazon FBA.

SDE isn’t just “profit” or “cash flow.” It’s the real number buyers care about when valuing your business - and the metric that can make or break a deal. In this video, Mark Daoust breaks down what SDE really is, how to calculate it accurately, and why even small errors can affect your business valuation long term.

Learn the common pitfalls, the one-time expenses to account for, and practical tips for turning SDE into a tool for smarter business decisions.

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Chapters:
00:01 Intro
00:31 Key metrics for sellers & buyers
00:53 What are Seller’s Discretionary Earnings
01:01 SDE technical definition
01:13 SDE breakdown
01:39 True one-time expenses
01:50 Purpose of calculating SDE

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