Using Story the Right Way: Theory and Practice for Marketers

Описание: Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? Discover the theory and practice of using stories in your marketing.

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👁️‍🗨️ About JJ Peterson
– Website https://mystorybrand.com/
– StoryBrand Scripting Tool https://www.mystorybrand.com/brandscript
– Marketing Made Simple Podcast https://listen.hubspot.com/public/83/...
– Marketing Made Simple Book https://www.amazon.com/Marketing-Made...
– Instagram   / drjjpeterson  


🔗 Other Notes From This Episode
– Garrison Keillor https://www.garrisonkeillor.com/
– Donald Miller’s Instagram:   / donaldmiller  
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/u...
– Connect with Michael Stelzner (@Stelzner) on Instagram   / stelzner  

⏰ Timestamps
00:00 Intro
00:46 Who Is JJ Peterson
06:02 What Is Narrative Marketing
16:15 What Is Narrative Transportation
17:39 Common Story Telling Mistakes Marketers Make
24:11 How To Use Story In Your Marketing: A Framework

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