Apple Ads Campaigns - Optimization Insights from our Data Scientists

Описание: Since the launch of AppTweak's Apple Search Ads Campaign Manager last year, our App Growth Consultants have been working very closely with our data scientists, auditing and optimizing Apple Ads campaigns for mobile leaders. In this video, our data science team shares their main observations, learnings, and tips!

Apple Ads (previously called Apple Search Ads) is one of the most powerful tools for driving app growth—but are you making the most of it? In this webinar, our AppTweak data science team shares expert insights on how to optimize your Apple Ads campaigns, avoid common pitfalls, and scale efficiently.

Whether you’re just getting started with Apple Ads or looking to fine-tune your strategy, this webinar covers everything from account structure to bidding strategies and ROAS optimization to help you maximize your ad spend.

⏳ Timestamps:
00:00 – Welcome & Introduction
01:30 – Why a Strong Apple Ads Strategy Matters
06:00 – Account Structure: Setting the Foundation
09:00 – Discovery vs. Performance Campaigns (Why Separation is Crucial)
13:30 – Should You Use Multi-Country Campaigns?
18:00 – The Role of Multi-Placement Campaigns (Search Tab, Today Tab & More)
22:00 – Discovery Campaigns: How to Uncover New Keywords & Opportunities
29:00 – Scaling Your Apple Ads Strategy (Beyond the Basics)
35:00 – Bidding & Impression Share: How Much is Too Much?
41:00 – ROAS Optimization: Using Proxy Events for Faster Scaling
50:00 – Expert Q&A Session

Key Takeaways from the Webinar
1️⃣ Account Structure: The Key to Long-Term Success
A well-structured Apple Ads account makes a huge difference in performance and scalability.

2️⃣ Budget Management: Avoid Hitting Your Daily Cap
Many advertisers don’t realize that hitting your daily budget cap too early in the day means lost opportunities.

3️⃣ Discovery Campaigns: A Must-Have for Scaling
Many advertisers underestimate the power of discovery campaigns. They help you find high-value, low-competition keywords that competitors might be missing.

4️⃣ Scaling ASA: Smart Bidding & Impression Share Strategies
Scaling isn’t just about increasing bids—it’s about finding the right balance to maximize conversions without overspending.

5️⃣ ROAS Optimization: Using Proxy Events for Faster Results
One of the biggest challenges in Apple Ads is optimizing return on ad spend (ROAS)—especially when your key revenue events (like subscriptions) happen weeks after install.

Why Watch This Webinar?
📌 Learn how to structure your Apple Ads campaigns for better performance.
📌 Discover how to avoid common pitfalls and scale your campaigns.
📌 Get expert tips from AppTweak’s data scientists on bidding, budgeting, and ROAS.
📌 Find out how to use automation to optimize performance.

Don’t forget to like, comment, and subscribe for more expert ASA insights!

🎯 Want to go further? Learn how AppTweak's Apple Ads optimization tool can help you streamline keyword discovery, bid optimization, and performance tracking: https://www.apptweak.com/en/apple-sea...

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