Your Brain's Receptionist with Melina Palmer

Описание: In this Brainfluence Brief, host Roger Dooley engages with Melina Palmer, an expert in behavioral economics.

We’ll explore the dual-process theory made famous by Daniel Kahneman, which divides our thinking into two systems: the subconscious System One and the conscious System Two. While Kahneman uses these terms, Palmer prefers simpler metaphors. She compares the subconscious to a receptionist who filters information, only sending the most critical issues to the executive, our conscious mind. This analogy highlights how our brain handles routine information automatically, reserving conscious thought for unusual situations.

Melina Palmer is the author of "What Your Customer Wants and Can’t Tell You." In her book, she delves deeper into how businesses can use behavioral economics to understand consumer behavior.

Full Brainfluence Episode:    • What Your Employees Need and Can't Tell Yo...  
Show notes, audio, text, resources: https://www.rogerdooley.com/melina-pa...
Book: https://amzn.to/3YHPJvb
Playlist - Brainfluence Briefs:    • Brainfluence Briefs - Roger Dooley  
Playlist - Behavioral Science:    • Behavioral Science  

[00:00] Intro
[00:05] System One and Two Overview
[00:26] Metaphors for System Two
[00:44] System One as Receptionist
[00:46] Filtering Information Process
[01:30] Normal and Weird Tasks
[02:02] Subconscious Influence

Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and was named the #1 psychology podcast people in business should listen to by Psychology. Melina’s first book is What Your Customer Wants (And Can’t Tell You). Her latest book is titled "What Your Employees Need (And Can’t Tell You)"