App Store Optimization KPI Dashboard in Excel

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📱 Boost Your App Visibility with the App Store Optimization (ASO) KPI Dashboard in Excel!

Stand out in the crowded app marketplace with our ready-to-use ASO KPI Dashboard in Excel. Track all key app metrics in one visual, interactive dashboard—no scattered spreadsheets, no expensive software. Perfect for developers, marketers, and businesses looking to improve downloads, ratings, revenue, and user engagement.

Key Features:

🏠 Home Sheet: Navigate easily to any of the 7 dashboard sheets with one click.

📊 Dashboard Sheet: View MTD & YTD performance, compare against targets and previous year, and spot trends with conditional formatting arrows.

📈 KPI Trend Sheet: Track any KPI over time with dynamic charts, MTD/YTD comparisons, and trend analysis.

📝 Actual Numbers Input Sheet: Enter monthly actual KPI values; auto-updates the dashboard.

🎯 Target Sheet: Input monthly and yearly targets for each KPI.

📅 Previous Year Numbers Sheet: Compare current performance against last year.

📚 KPI Definition Sheet: Understand every KPI’s purpose, formula, and measurement.

Why Use This Dashboard?

Centralized KPI tracking for all ASO metrics

Clear visualization of trends, gaps, and performance

Saves time with automated calculations and charts

Customizable for your unique app strategy

Data-driven decision making to increase visibility and downloads

Important KPIs You Can Track:

App Downloads & Impressions

Conversion Rate

App Ratings & Reviews

Active Users & Uninstall Rate

Revenue Generated & Keyword Rankings

Best Practices:

Update data regularly

Focus on actionable KPIs

Compare year-on-year trends

Align targets with market insights

Keep charts simple and actionable

💡 Take Control of Your ASO Strategy Today!
Track, analyze, and optimize app performance to boost visibility, downloads, and engagement.

📥 Click to Buy
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Google Sheet Checklist templates:
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Excel Calendar Templates:
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