What is Marketing Communication? | Components, Process, and Importance Of Marketing Communication

Описание: Marketing communication is the process of using various tools and channels to convey a message about a product, service, or brand to the target audience.

Think of it as a conversation between a brand and its customers. The goal? To inform, persuade, and build relationships.
Components of marketing communication including:
Advertising, Public Relations, Direct Marketing, Sales Promotion, Social Media Marketing, Content Marketing, Personal Selling, Event Marketing.
Crafting an effective marketing messages including:
Identifying your objective,
Understand Your Audience,
Create a Compelling Message,
Choose the Right Channels,
Measure and Optimize.
Let’s look at some real-world examples. Apple’s ‘Think Different’ campaign, Coca-Cola’s ‘Share a Coke,’ and Nike’s ‘Just Do It’ – these are all brilliant examples of effective marketing communication.
Remember, great marketing isn’t just about selling products – it’s about building lasting relationships.
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