What Makes National Geographic a GLOBAL Success in the Digital Age? | CDS Global

Описание: Discover the secrets behind National Geographic's enduring success in the digital age. With a rich history of storytelling and groundbreaking content, National Geographic has managed to stay ahead of the curve, adapting to the ever-changing media landscape.

John MacKethan—VP of Print Operations—shares the challenges and opportunities of running one of the world’s most recognisable magazines in a global market. From navigating international subscription sales and cultural differences to tackling logistics, payment methods, and regulatory hurdles, John reveals how National Geographic adapts to stay relevant.

In this video, we'll explore the evolution of subscription models and how digital innovation and social media are shaping the future of the brand. Discover how National Geographic is building deeper engagement with readers and preparing for the biggest threats and opportunities in publishing.

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