How to Think About GTM Before Hiring SDRs Ft. John Karsant

Описание: In this episode of AI GTM WTF, Rahul sits down with John to unpack the messy, unspoken realities of go-to-market for non-tech founders.

This conversation breaks down why many founders believe they have a “GTM problem” when the real issue is lack of judgment, premature hiring, and copying advice that worked for SaaS but not for their market.

We dive deep into:
– Why founders should close their first customers themselves
– When hiring SDRs actually makes sense
– Why hiring sales too early creates false expectations
– The hidden cost of delayed GTM
– Why copying playbooks without context backfires
– When agencies can (and can’t) help early GTM
– How investor pressure distorts GTM decisions
– Why arbitrary meeting targets hurt founders
– What realistic GTM outcomes look like in the first 90 days
– Why “perfect product” thinking kills momentum
– How non-tech founders should approach outbound
– Why speed beats perfection in early GTM
– How to prioritize GTM advice in a noisy market
– Why different industries require completely different GTM motions

This episode is a must-watch for non-tech founders, early-stage CEOs, operators, GTM leaders, agencies, and investors who want a realistic view of how GTM actually works outside of slides and theory.

Topics covered:
GTM strategy, non-tech founders, early-stage GTM, hiring SDRs, founder-led sales, outbound strategy, GTM agencies, PMF discovery, investor pressure, sales hiring mistakes, B2B GTM, vertical GTM, AI GTM context, sales cycles, realistic pipeline building.

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