Doctors on Social Media: How to Monetise your Influence

Описание: Doctors on Social Media: How to Monetise your Influence

Dr Vanita Rattan is one of the leading pioneers of research and treatment of hyperpigmentation-linked skin conditions in people of Asian and African origin. She recognised that the Skin of Colour community was being neglected within the skin care industry, so she launched Skincare by Dr V where she formulated kits that specifically target Skin of Colour issues that had never been addressed before which ultimately empowers people to feel more confident and lead a better quality of life. Plus has written a book published by Harper Collins called ‘skin revolution’.
In this episode, Abeyna and Dr. Vanita speak about:

🗾 Vanita’s journey from Doctor Dropout to Global Skincare Brand Entrepreneur
🪜 Her strategy for growing a following of 2.5M across her social media platforms
💰 How she monetises and effectively leverages the huge value of her network
🧩 The important skills doctors need to learn which will differentiate you from success and failure

TIMESTAMPS

02:54 - Who is Vanita Rattan?
06:33 - How to grow your following on social media
12:10 - Deciding to leave Medicine
16:38 - Transitioning into entrepreneurship
23:13 - Advice for Doctors who want to make a change

Want personalised advice on how to make the leap from clinical medicine to working in health tech? Medic Footprints offer bespoke career transition guidance and startup coaching for doctors, by doctors. Learn more here: https://medicfootprints.org/medic-foo...

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