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Cognitive Demand: The Key to Effective Ads
Автор: Esomar
Загружено: 2025-12-24
Просмотров: 3
Описание: In this conversation, Antonio and Jory van de Spijker discuss the transformative role of artificial intelligence in advertising, particularly focusing on how AI can optimize advertising engagements by understanding cognitive demand. They explore the relationship between cognitive demand and real-world ad impact, the importance of collaboration between advertisers and creative agencies, and the future integration of AI in creative processes. Jory shares insights on the validation of AI tools through real-world data and offers advice for leveraging AI effectively in advertising strategies.
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