Buyer's Journey Explained | What is customer journey mapping?

Описание: #customerjourney #buyersjourney #digitalmarketing

In this video, you will learn what is a buyer's journey, how does it fit in your overall marketing strategy, and why it is crucial for every business to develop a buyer's journey around their customers.
You will also learn what goals should you be focusing on in each stage of the buyer's journey.

If sometimes you feel that brands can read your mind, it means they did their homework on getting to know their customers.
For example, these companies write content about problems you are facing right now. They share long-form content to help you fix those problems yourself. And they also have extensive information on their products, that addresses all your questions and doubts. These know their customers so well that they can support them throughout their whole purchasing journey.
From the buyer realizing they have a problem, thought searching for the right solution, to deciding for the best possible option.

So if you want to know the secret of those companies, start watching. Because in this video you will learn about the five stages every customer goes through in their buyer's journey.


____ Video Content___

00:00 - Intro
01:02 - What is a Buyer's Journey
01:36 - 5 Stages
01:52 - Awareness Stage
02:50 - Consideration Stage
03:45 - Conversion Stage
05:00 - Nurture Stage
05:47 - Advocacy Stage
06:05 - Recap