Can Marketing Be Catholic? w/ Neil Watson | Ep. 127

Описание: How can Catholics integrate their faith with modern business practices, particularly in marketing?
Today, Dr. Michael Dauphinais interviews Neil Watson, adjunct professor of business and Director of Marketing at Ave Maria University, about the intersection of Catholic social teaching and business ethics. Watson explores how the Church's teachings on human dignity, work, and the common good can inform ethical marketing practices. Throughout their discussion, they emphasize that economic activity—when properly ordered—can contribute to human flourishing and even become a means of sanctification.

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Ave Maria University is committed to providing a liberal arts curriculum based on Catholic principles and thought. We strive to enlighten students intellectually and spiritually, to prepare them for a life well lived.

0:00 Intro
2:13 Why is marketing a good thing?
4:23 The Catholic Social Teaching
5:28 The heart of CST is the idea that we are social
7:17 Why is it important that Catholic social teaching also addresses the family?
12:46 The Catechism on Economic Activity
13:59 The Gift of Work
16:44 The Right to Work
19:45 The Importance of Work and Property
21:18 How did you get interested in your faith?
24:26 The Higher Does Not Negate the Lower
31:34 Marketing
32:46 The Pontifical Council for Social Communication on Ethics and Advertising
33:56 The economic benefits of advertising
35:40 The cultural benefits of advertising
38:24 Magnanimity
40:26 The Hugo framework
44:21 Examples of honest usefulness
45:25 Examples of products that are not meeting the standard of honest right use and usefulness
53:43 What’s a book you’re reading?
54:39 What’s a spiritual practice you do on a regular basis to draw closer to God?
55:32 The Truth About God