Finding Success in Amazon’s Store: A Conversation with Jordan Catapano & ⁨Amazon's Diana Mungu

Описание: In this webinar, we explored what it really takes for a small #cpgbrand to grow on Amazon. Jordan Catapano, co-founder of This Girl Walks Into a Bar, joined Diana Mungu from ‪@amazon‬'s Seller External Relations team for an open, founder-focused conversation moderated by Rachel Robins of the ‪@enthusefoundation2018‬.

Jordan walked us through her journey from teaching to launching a premium organic mixer brand with her sister, and how shifting from seller-fulfilled orders to Fulfillment by Amazon (FBA) led to a 93% increase in sales. She shared candid insights into advertising strategies, inventory planning, fees, and protecting her brand narrative as she scaled.

Diana provided expert guidance on the Amazon programs and tools available to small businesses, including advertising tips, data analytics, Prime eligibility, small business badges, and what founders needed to know to grow sustainably in Amazon’s store.

This webinar covered:
✨ How Jordan scaled her non-alcoholic mixer brand across multiple channels
✨ The impact of switching from seller-fulfilled to FBA
✨ Managing Amazon fees, Ads, and improving conversion
✨ How to use Amazon’s analytics to fuel better decisions
✨ Tools and programs Amazon offered small businesses
✨ What founders could expect while scaling through Amazon in 2026

Whether attendees were early-stage founders or experienced Amazon sellers, this session delivered real examples, real results, and real strategies.

🔗 Helpful Links:
• Amazon Seller Central: https://sell.amazon.com/?ref_=sdus_soa_home_n
• This Girl Walks Into a Bar: https://www.thisgirlmixerssnacks.com/

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