Tension in the Transition: How brand leaders are navigating the great energy crossroads
Автор: Brandpie
Загружено: 2025-09-11
Просмотров: 56
Описание:
Watch the full masterclass featuring brand leaders from Galp and Equinor.
As the energy industry stands at a pivotal crossroads, brand leaders face a critical challenge: balancing short-term pressures with long-term purpose.
In this Brandpie masterclass, energy branding experts Filipa Ribeiro (Global Head of Brand Strategy, Galp) and Henrik Habberstad (Head of Brand and Creative, Equinor), joined moderator Will Bosanko (UK & Europe CEO, Brandpie) to explore how brand can help energy businesses stay resilient, realistic, and bold.
What you’ll learn:
• How to build brand resilience in a volatile sector.
• Why realism and transparency are essential to credibility.
• How to communicate long-term vision without losing traction today.
• The role of bold brand thinking in setting the pace for transformation.
#energytransition #brandleadership #energymarketing #CMO #Equinor #Galp #Brandpie #webinar #energybranding
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