How to Define A Motorsport Brand - George Tamayo Racer Studio Creative Director The Creative Drive

Описание: In this episode, we sit down with George Tamayo, Creative Director at RACER Studio, to uncover what goes into shaping the identity of a brand like Racer. George shares his perspective on redefining the Racer brand and the importance of storytelling in bringing its essence to life. We dive into what it means to tell a brand’s story authentically, why it’s both essential and challenging, and how to find the unique layers that make a brand resonate.

With a background as a writer and creative visionary, George explains the balance between social media’s quick takes and journalism’s depth. We also tackle the hot topic of AI in the creative field—where it’s headed and its potential role in brand development.

George reflects on some of his most rewarding projects, from revitalizing brands to developing creative assets under tight timelines. Plus, he offers insights on navigating the tougher projects and lessons learned along the way. Tune in for an engaging look at the art and strategy behind brand storytelling in today’s fast-evolving creative landscape.

0:00 Intro
01:23 What is the RACER Studio?
03:04 RACER Studio's past and present projects
04:22 Collaboration between the editorial and agency teams at RACER
05:45 Challenges of media and agency under one roof
06:35 Initial steps working with an agency client
08:33 George Tamayo on his journey to RACER Studio's Creative Director
13:11 Importance of written and visual skills as a creative
13:55 The importance of storytelling for brands
16:50 The blurred lines between social media and journalism
18:53 Artificial intelligence as a tool for creatives
21:15 Advice for people looking to get into the business
23:20 What inspires RACER Studio's Creative Director
25:30 Taro Koki on his seminal motorsports moment
27:25 Exposure to global car culture via social media
29:25 George Tamayo on his Creative Drive

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